Online Radio’s method of distribution, via the internet, enables tracking and measurement that is unparalleled when compared to other traditional forms of broadcast.

Currently there are two methodologies for measuring online audience delivery.  One method uses estimated audience measurement based on surveys while the second method uses reporting based on actual delivery of the audio commercial.  Stratus Media measures audience delivery using the second method, and utilizes third party technology partners to track and measure actual impressions delivered.

Reporting functionality:
	Access to up-to-the-minute statistics including, active campaigns, current session and current impressions delivered
	Historical audience trends
	Click through statistics
	Custom reporting
	Proof of performance
Traffic Management:
	National or local traffic option
	Copy split capability
	Predictive evaluation of available inventory