Right Now Radio's Online Radio Opportunity

August 7, 2006 - Stratus Media is proud to offer Right Now Radio, a new online radio opportunity that brings together the efficiency of network radio and measurability of online media.  67 percent of U.S workers now stream online radio at work, listening to their favorite stations on their computers.  A listener can hear the same DJs, receive local news and information, and enjoy everything that he loves about his favorite stations.  However, online radio allows the same listener to be able to click on station sponsor links, enter contests, or purchase the songs on the station playlist, which makes the media more engaging to the listener.

Right Now Radio enables users to access over 150 stations from a single platform.  Users can easily navigate through various formats and select the station of their choice. Right Now Radio utilizes a unique media player that can be customized with skin s based on station format, as well as feature appealing web-based content specific to station format and user demographics.

Advertisers will have the opportunity to utilize several different advertising units on Right Now Radio, including :15, :30, or  :60 audio units, Gateway video units (:15 in length) and 120x240 flash banners.  Advertisers have the ability to target potential consumers by placing a network buy or using a specified target.  Targeting capabilities include station, format, region, market and zip code.

Advertisers looking for greater accountability and tracking will also be pleased with the reporting capabilities offered by Right Now Radio. Through a partnership with VitalStream, Right Now Radio offers advertisers the ability see the number of impressions delivered for each campaign in real time.

Click here to experience Right Now Radio.

For more information on online radio, click here to visit the statistics page on www.stratusmedia.net.