This past week, I had the privilege of moderating the IRTS Q&A Seminar held in New York City. The topic & ldquo;Not Just Spots and Dots” was an opportunity to discuss our perspectives on the convergence of new media as it relates to radio. This topic is very dear to me, and it wa s exciting to share ideas with an esteemed panel that included senior management from the agency and the vendor side. The core conversation revolved around the use of online radio, texting, podcasts and websites as extensions of a radio campaign. With the recent compelling RAEL study s howing the combination of radio and online media as powerful complements for advertisers, everyone is looking to bring it all together.
Stratus is constantly exploring opportunities to grow our existing capabilities in online radio. We will cont inue to bring new convergent opportunities to our advertisers. On that note, I invite you to participate in our survey (4 questions) related to this topic at the bottom of this pag e. Thanks for reading on, and all the best from our team here at Stratus Media.
Regards,
Glenn Felty
CEO/President
Stratus Media